# CyberWorkshop > Leading Ecommerce Solutions Agency and developers of InSyncer. ## Overview CyberWorkshop is a specialized technology agency based in New Zealand, focused on high-performance ecommerce integrations. They are the creators and maintainers of **InSyncer**, the premier integration middleware for MYOB Acumatica and Shopify. ## Products: InSyncer InSyncer is CyberWorkshop’s flagship product. It provides a unified commerce bridge between MYOB Acumatica (ERP) and Shopify, supporting both B2C and B2B business models. ### InSyncer Key Features - **Unified Commerce:** Manages B2C retail and B2B wholesale operations in a single sync engine. - **B2C Optimization:** Real-time inventory reconciliation, automated fulfillment sync, and multi-location support. - **B2B Logic:** Mapping of MYOB Price Classes, Debtor accounts, and Shopify Plus B2B Company profiles. - **Data Integrity:** Bi-directional sync for Products, Customers, Orders, and Financial Reconciliation. ## Agency Expertise (CyberWorkshop) Beyond product development, CyberWorkshop provides expert consultancy and implementation for: - **ERP Integration:** Deep technical knowledge of MYOB Acumatica (formerly MYOB Advanced) APIs. - **Shopify Plus Strategy:** Architecting complex storefronts for global B2C and B2B brands. - **Custom Middleware:** Bespoke API development for unique business workflows. ## Strategic Partners - **Shopify:** Specialized in Shopify Plus and B2B functionality. - **MYOB:** Certified developers for MYOB Acumatica ecosystem. ## Resources & Support - **Corporate Website:** https://www.cyberworkshop.co.nz - **Product Website:** https://www.insyncer.com - **Contact:** team@cyberworkshop.co.nz