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SHOPIFY CASE STUDY

365 Salon Group Unifies B2B and B2C Commerce with Custom Shopify Solution

365 Salon Group Unifies B2B and B2C Commerce with Custom Shopify Solution

365 Salon Group, exclusive distributors of premium hair care brands in Australia, unified their B2B and retail operations with a custom Shopify solution that seamlessly serves both professional stylists and consumers while maintaining dedicated trade resources and education portals.

Challenge

As Australia's exclusive distributor for premium hair care brands, 365 Salon Group needed to modernize their digital presence to serve both trade and retail customers effectively. Their existing system required separate platforms for B2B and B2C operations, creating complexity in management and inconsistent customer experiences. They needed a solution that could maintain their professional trading relationships while expanding into direct-to-consumer sales.

Solution

Working with CyberWorkshop, 365 Salon Group implemented a comprehensive Shopify platform that unifies B2B and B2C commerce. Key features include:

  • MYOB Exo integration for real-time inventory and pricing sync

  • Dynamic pricing display (GST inclusive/exclusive based on customer type)

  • Trade-specific product visibility controls

  • Custom education portal for salon professionals

  • Automated product image sync with Google Drive

  • Personalized dashboards for sales representatives

  • Advanced webinar and educational content management

Results

The platform transformation delivered significant improvements across both B2B and B2C operations:

Customer Experience

  • Streamlined mobile-responsive ordering for busy salon environments

  • Improved product discovery and navigation

  • Personalized pricing display based on customer type

  • Enhanced educational resources for trade customers

  • Simplified reordering process

Operational Efficiency

  • Unified platform management for B2B and B2C

  • Automated price and inventory synchronization

  • Streamlined content management

  • Reduced manual order processing

  • Improved sales team efficiency through custom dashboards

Enhanced Features

  • Dedicated trade education hub

  • Integrated webinar library

  • Advanced product education resources

  • Automated GST handling based on customer type

  • Sophisticated stock level management

  • Custom sales representative portals

"Great company to work with, we highly recommend these guys and the solution they provided. The Cyberworkshop app and its ability to integrate with MYOB EXO has allowed us to create an amazing e-commerce and sales force automation solution for our business. The app works seamlessly with Shopify, which we know is one of the most progressive CMS platforms on the planet. We now have a world-class UX experience in play for our customers and sales teams. Cyberworkshop are an excellent start-to-finish web solution provider."

"Great company to work with, we highly recommend these guys and the solution they provided. The Cyberworkshop app and its ability to integrate with MYOB EXO has allowed us to create an amazing e-commerce and sales force automation solution for our business. The app works seamlessly with Shopify, which we know is one of the most progressive CMS platforms on the planet. We now have a world-class UX experience in play for our customers and sales teams. Cyberworkshop are an excellent start-to-finish web solution provider."

365 Salon Group

John Pizzey — CEO