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SHOPIFY CASE STUDY

Hydraulic Seals Australia Elevates B2B Experience with Custom Shopify Integration

Hydraulic Seals Australia Elevates B2B Experience with Custom Shopify Integration

HSA, a leading supplier of hydraulic, rotary and pneumatic sealing elements in Australia, has revolutionized their B2B operations with a custom Shopify solution featuring seamless MYOB Exo integration, delivering a 16.8% increase in online orders and an enhanced trade customer experience.

Challenge

Challenge: As a leading supplier of hydraulic, rotary, and pneumatic sealing elements in Australia, HSA's legacy website had become outdated and inflexible. Their existing platform, while integrated with MYOB Exo ERP, was difficult to update and lacked mobile responsiveness. They needed a solution that would maintain their position as industry leaders while providing their B2B customers with a modern, efficient ordering experience.

Solution

Partnering with CyberWorkshop, HSA implemented a comprehensive Shopify B2B platform that modernized their digital presence while maintaining robust ERP integration. Key features include:

  • MYOB Exo integration using LiveRelay for secure API access

  • Automated product creation and management system

  • Multi-location inventory management across six warehouses

  • Customer-specific trade pricing sync

  • Google Drive integration for automated product image updates

  • Advanced search functionality with add-to-cart capability

  • Real-time stock level display on product pages

Results

The new platform has delivered significant improvements across multiple areas:

  • 16.8% increase in orders placed through the website

  • Substantial reduction in customer effort to place orders

  • Improved mobile responsiveness and user experience

Operational Efficiency

  • Automated daily product image synchronization

  • Streamlined product creation and management

  • Real-time inventory tracking across all locations

  • Reduced customer service overhead through self-service capabilities

Enhanced Features

  • Customer-specific pricing display for logged-in trade customers

  • Sophisticated stock level validation across all pages

  • Seamless warehouse inventory management

  • Integrated delivery notes and order reference system

  • Modernized product discovery and navigation

"CyberWorkshop have been a pleasure to deal with. They Understand that every business has its own needs and requirements to ensure the clients are getting the best possible experience when using the Website and online shop. Could not recommend highly enough. Since migrating to the B2B Shopify site developed by CyberWorkshop, we have experienced a 16.8% surge in orders placed through our website and continuing on the upward trend. We are absolutely delighted with this outcome and would recommend CyberWorkshop to anyone looking for this kind of integration!"

"CyberWorkshop have been a pleasure to deal with. They Understand that every business has its own needs and requirements to ensure the clients are getting the best possible experience when using the Website and online shop. Could not recommend highly enough. Since migrating to the B2B Shopify site developed by CyberWorkshop, we have experienced a 16.8% surge in orders placed through our website and continuing on the upward trend. We are absolutely delighted with this outcome and would recommend CyberWorkshop to anyone looking for this kind of integration!"

Hydraulic Seals Australia

Dayne Applebee — General Manager