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SHOPIFY CASE STUDY

MargiFox Transforms Beauty Distribution: From Legacy Platform to Modern B2B Portal

MargiFox Distributors, Australia's premier beauty and hair care products distributor, transformed their B2B operations through a strategic Shopify migration featuring MYOB Acumatica integration, delivering a powerful trade portal that revolutionizes ordering for salon professionals nationwide.

Challenge

As a premier distributor of premium hair care and beauty products, MargiFox's legacy Magento platform was constraining their ability to serve their professional customer base effectively. They needed a robust B2B solution that could handle complex trade pricing, integrate with MYOB Acumatica, and provide specialised features for their beauty professional customers while maintaining strict medical product compliance requirements.

Solution

CyberWorkshop worked with MargiFox and their MYOB ERP implementation partner Momentum Software Solutions to deliver a comprehensive Shopify Plus platform engineered specifically for B2B excellence. The solution includes:

Core Integration & Automation

Custom InSyncer app for MYOB Acumatica integration
Inventory and pricing synchronisation
Automated data flow between systems

Advanced B2B Features

Dedicated trade portal with personalized dashboards
Trade-specific product visibility controls
Custom loyalty tier system
Bulk order capabilities via CSV upload

Compliance & Control

Medical product restriction management
Enhanced compliance control for regulated products
Automated pricing updates

Results

The platform transformation delivered measurable improvements across multiple business areas:

B2B Customer Experience

Enhanced trade portal with intuitive navigation
Streamlined bulk ordering capabilities
Personalized pricing and product access
Improved inventory visibility
Simplified invoice management

Operational Efficiency

Automated data synchronisation between systems
Streamlined order processing
Reduced manual data entry
Improved inventory management
Enhanced compliance control for medical products

Enhanced Features

Dynamic loyalty tier display
Advanced SKU search functionality
Customized trade customer dashboards
Automated pricing updates
Specialized medical product controls
Real-time inventory synchronisation

"Victoria and the team at CyberWorkshop developed our Shopify Plus B2B website, integrating it seamlessly with MYOB Advanced. Previously, we were using Magento with a different web developer and went through two builds. With our previous devs, I was used to constant issues that couldn't be resolved, slow response times, and very expensive invoices. Throughout the entire project, I have been absolutely blown away by Victoria's critical thinking and problem-solving skills, as well as the dev team's intelligence and promptness. Every challenge that arose was resolved efficiently. I would recommend Cyberworkshop time and time again. They also help on the same day, sometimes within an hour—you won't get that level of service anywhere else! Thank you SO MUCH Victoria, Ben, and the team. You have made us excited about our website again! If you're wondering whether it's worth the hassle of switching developers, trust me, if you're thinking about switching to Cyberworkshop, it's worth it!"

Margifox Distributors

Sarah Jepson — Marketing Manager